Smita Paul is a consultative sales leader and highly successful in designing and implementing sales processes. Prior to working at Tax Goddess, Smita held sales management positions in multiple industry verticals in a career spanning 16 years. She holds a postgraduate degree in Public Relations and Advertising from Mudra Institute of Communications, Ahmedabad, and is a tech enthusiast. Her love for sales also drove her to become a certified Life Coach, which in turn has helped her uncover human psychology to be successful in her sales career.

Smita is a dog and plant mom and wants to create a better world for stray animals.